Job Seekers

The hard truth is, when you’re looking for a job it’s useful (and smart) to view yourself as a product.

You want a job. The employer has a job. What do you need to do, say, and write that will make the prospective employer see your value and choose you for the position?

This is called having a marketing perspective in your job search. This approach is much more likely to payoff with your being hired.

Look at yourself in terms of what the employer needs. Don’t just list your skills and experience. Tie your skills and professional experience in to what he needs.  With this approach you bridge any gaps in his understanding of why you are the one for the job, by what you say in your interview and what you present in your tailored resume.

Understanding and accepting this concept is the essence of being able to successfully market yourself in the work world.

It’s also the essence of what Standout Strategies does for its clients.

Standout Strategies’ Approach is Different

I’m an experienced marketing  professional who uses the skills I’ve learned over 25 years in the business world to bring a different approach to career coaching and business consulting.

Result: a greater chance that you’ll get the job you want.

The Job Market is Stronger – But You Still Need to Stand Out

If you’ve returning to the work world, want to change careers, or are looking for your first professional job, it’s critical to understand what you have to offer.

Once you are clear about your value, it’s important to practice until you can confidently and concisely present yourself. Most people don’t take the time to do this.

I encourage this practice with my clients, and invariably it makes a difference.

During the mock interviews we do together, I ask difficult questions and give immediate feedback. By the time the real interview comes, the client is confident and clear about what to say – in even the most difficult situations.

There are good jobs. But you need to understand what it takes to stand out from the competition.

That means focusing on the benefits you provide the employer.

Know how to tailor your skills and qualifications to fit the needs of the prospective employer. This will make it much easier for the employer to understand why you are the best hire for the company.

My job is to help you do that. Contact me now.


The clearer you are about the value you offer the prospective employer
the more successful you will be.

That’s my goal for you as my clientand it doesn’t have to take a lot of time. I’ll help you:

  • Identify your marketable skills & qualifications
  • Build confidence and clarity about the value you offer
  • Practice to clearly and concisely present your qualifications
  • Create a targeted resume that dramatically increases your chances of a personal interview
Gale Dunlap

I work via Skype. It doesn’t matter where you live.

Specific Areas We’ll Cover

Each of these topics are covered in more detail in my blog.

1. Creating a Strong Resume

Simply stated: A good resume is one that gets you an interview. 

Writing your own resume can be difficult. It’s not always easy to spot your own accomplishments, know how to highlight them, and which skills to emphasize.

I’ve written hundreds of resumes and can quickly and effectively present your value on paper. Plus, we don’t have to meet in person – everything can be done by email, phone or Skype.   

2. Making a Good First Impression

A resume alone will not get you a job. No matter how good your resume is, it’s still a piece of paper. You want that piece of paper to get your foot in the door. The interview will likely determine if you’re hired.

How you present yourself: your dress, body language and what you say is critically important. You have one chance to make a first impression. Getting it right the first time pays off. We’ll review and practice every element of what it takes to make a good impression.

3. Preparing for your Interview

The most important thing you can do before your interview is to have a clear sense of what you offer the employer.

We’ll discuss how to research the company and how to identify what the employer is looking for in a successful candidate.

Then, during a mock interview, you’ll explain to me how your background specifically fits into what they’re looking for.

We’ll also practice the art of listening in an interview and how to tailor your experience so the employer understands the value you can bring to the company.  Most candidates do not do this.

Having such a marketing perspective and the confidence and poise to think on your feet will make you stand out from the competition.

4. Ways to Build Confidence

Self-doubt and self-criticism kill confidence. And confidence is essential to your success. But it’s very easy to lose your confidence when you’re turned down for a job or haven’t been in the job market for years.

During our time together, I will always be focused on building your confidence. This will directly influence your attitude and change your demeanor…leading to success. 

5. Effective Networking and Using Your Connections

The majority of jobs are found through networking. In our time together we’ll discuss and practice every aspect of how to network effectively.

This includes the importance of using your personal connections, no matter how remote you think they may be. Mentioning a connection can mean the difference between getting an interview or not. Use them whenever possible, and build your connections through networking. It will payoff. 

"Gale, you have been a gem… I am glad you decided to work with individuals, otherwise I would not have been the recipient of such critical/helpful advice on my career development journey."

53-year old banking professional
changing careers

"I know Stephen’s success in his job interview was due to your guidance and rewriting his resume. He’s been with the company for over a year now and is hoping for a promotion soon. Thank you again!"

Jane Russell
follow-up email about her son’s job


Contact me today to discuss how I can help.
There is no charge for our initial phone consultation.

Recent Posts

“Gale provides exceptional services. She builds clients’ capabilities with active sessions and targeted feedback. From our first meeting I was able to realize immediate benefits.”

Chad Fox
EMBA, Management Consultant
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